L’immobilier is one of the most coveted French labels. The House of L’Immobilier, located in Villers-sur-Mer is arguably one of the best places in the world to buy authentic ethnic wear. This article examines the history and tradition behind this prestigious label and how it continues to influence the fashion industry today. The brand was founded by the French designer Frantz Johnsson in 1960.
The unique selling proposition of L’immobilier is its exclusive use of natural materials in its clothing designs. The designs are inspired by traditional rural village art and style, which merge with the latest fashion trends of the time to create ethnic wear that is not only stylish but also a sign of pride for the people who make and create it. In addition to using only natural materials, this brand is also renowned for its avant-garde designs that are sometimes even ahead of their time. One example of this is its creation of oversized t-shirts that resemble the famous banana logo popularized by the British rock band The Beatles.
The innovative and adventurous spirit of L’immobilier is perhaps best demonstrated in the creation of its spring/summer collections, where designs were bold and radical in contrast to previous seasons. These collections featured new silhouettes like that of a monkey, an alligator or a leopard that were a marked departure from the past avant-garde designs. The designs were both daring and experimental, challenging the boundaries of fashion design.
However, the most innovative and radical collection of all was the “L’oreal” collection that was launched just before the fall of 2021. The aim of this bold collection was to pay homage to the unique heritage of Van Gogh, the artist who is responsible for some of the finest paintings of the time. The designs of this season were minimalist in nature, yet we’re still a cut above the rest. For instance, one particular garment in the “L’oreal Essensia” range that made an appearance was a leopard skinned faux crocodile with metallic embellishments at the collar and on the tail. The animal skin and alligator skin combination were a far cry from the floral prints seen on previous collections and represented a refreshing change of pace from the traditional ethnic wear.
However, the avant-garde spirit of this spring/summer was not limited to wearing new outfits. In fact, the very basis of this season was a re-examination of traditional ethnic wear as it incorporated the latest fashion trends of the 21st century. This meant that one could step out of their comfort zones and embrace the wild, eccentricity of fashion without fear of ridicule. Instead of being feared, this kind of clothing was acclaimed as “lifestyle” and people were encouraged to wear these unique garments as a lifestyle choice, which indicated a certain level of boldness and individuality that had long been relegated to the exclusive realm of celebrities and artists.
These days, being able to wear bold ethnic wear is not always about looking the part. Rather, it’s about being comfortable in the knowledge that you have the latest in fashion and a fashionable wardrobe to back up your fashion statements. This collection provides customers with an insight into what is possible when you combine fashion with ethnic wear. If you are looking for a fresh new twist on your everyday wear, then L’immobilier Au Sngal should be added to your collection.